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Privacy notice

Last updated: 10 August 2026
Draft for review. This notice was drafted from how the site and our outreach actually work. Have it checked by someone qualified before relying on it.

Who we are

Prospectology Ltd (“we”, “us”) provides business-to-business outbound services. We are the data controller for the personal data described in this notice.

Registered in England and Wales, company number 15355145.
Registered office: 128 City Road, London, EC1V 2NX.

For anything about your data, contact mike@prospectology.co.uk.

The data we hold, and why

We handle personal data in three situations.

1. If you contact us or book a call

If you book a call, we collect the name, email address and any details you enter into the booking form. Bookings are handled by Calendly, and the call itself may be recorded and transcribed by Fathom where you are told at the start of the call and can decline. We use this to speak to you and to follow up. Our basis is our legitimate interest in responding to an enquiry, or performance of a contract if you become a client.

2. If you ask for the free toolkit or the course

If you enter your email address on our site, we store that address so we can send you the Multi-Persona Hypothesis toolkit, the free Claude Code course when it is released, and occasional related emails. Our basis is your consent. Form submissions are processed by Netlify, and emails are sent through Resend. You can withdraw consent at any time by replying to any email or by emailing us, and we keep your address until you do.

3. If we contact you as a prospect

We run outbound campaigns for ourselves and on behalf of clients. This means we may hold business contact details for people in roles relevant to what is being offered, typically name, job title, employer, work email address and public professional profile, together with publicly reported company information such as funding, hiring activity, published news and technology in use.

This data comes from business data providers and public sources, not from consumer lists. We hold it on the basis of legitimate interests: contacting a named person in a professional capacity about something relevant to their role. We assess that this is a low-privacy-impact use of business contact details, and you can object at any time and we will stop.

We do not buy or use consumer data, we do not collect special category data, and we do not make automated decisions that have a legal effect on you.

How we contact people, and phone numbers. The engine itself contacts people by email and LinkedIn only. It does not enrich telephone numbers by default. Where a client asks for it, we can enrich business telephone numbers so that their own team can follow up by phone, and where a client asks us to make those calls as a separate service we will hold a number for that engagement only. In either case the number is business contact data, held on the same legitimate-interest basis as the rest, we will tell you if we hold one, and you can ask us to delete it at any time.

Who we share it with

We use service providers who process data on our behalf under contract. The main ones are:

  • Google Workspace, for email and files
  • Supabase, for our own campaign database
  • Instantly and HeyReach, for sending email and LinkedIn messages
  • Calendly, for call bookings, and Fathom, for call recordings
  • Netlify, for hosting this website and its form submissions
  • Resend, for sending the toolkit and course emails
  • Business data providers used to source and verify business contact details
  • Anthropic, whose Claude model helps draft message copy

Some of these are based outside the UK, mainly in the United States. Where data is transferred outside the UK we rely on the provider’s standard contractual clauses or an equivalent safeguard. We do not sell personal data.

Where we run campaigns for a client, that client is the controller for their own campaign data and we act as their processor.

How long we keep it

Prospect data is kept while a campaign is active and reviewed periodically after that. If you ask us to stop contacting you we keep the minimum needed, usually your email address and domain, on a suppression list so we do not contact you again by mistake. Enquiry and client records are kept for as long as we need them for the relationship and for our legal and accounting obligations.

Your rights

You have the right to ask us for a copy of the personal data we hold about you, to have it corrected or erased, to restrict or object to how we use it, and to withdraw consent where we relied on it. To exercise any of these, email mike@prospectology.co.uk. We will respond within one month.

To stop hearing from us: reply to any message asking us to stop, or email the address above. We will add you to our suppression list and you will not be contacted again.

If you are unhappy with how we have handled your data you can complain to the Information Commissioner’s Office at ico.org.uk, or to your local supervisory authority.

Cookies

This site sets no cookies, runs no advertising trackers and loads no third-party scripts. Fonts and images are served from this domain. If we add analytics later, this notice will be updated first.

Changes

If we change this notice we will update the date at the top of this page.

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